Les managers pour nombre d'entre eux ont été nourris de pensées et de méthodologies marketing hérités entre autres des travaux de recherche d'éminentes personnalités comme Porter, Kotler ou d'autres.
Or, le digital à partir des années 2000, a créé une rupture sans précédent dans l'histoire de l'humanité modifiant en profondeur tous les usages et comportements
...
Conference animated by Benoît Heilbrunn, Professeur, Hervé Druez, Professeur affilié and Ambra BOCCACCINI, International Programme Advisor.
41 subscribers | 60 mins
Wed. 20 Jan. at 11:30AM
45mn
Thu. 10 Dec. at 11:30AM
30mn
Mon. 16 Nov. at 14:00PM
45mn
Thu. 5 Nov. at 14:30PM
30mn
Tue. 13 Oct. at 11:30AM
45mn
Thu. 8 Oct. at 11:30AM
45mn
Tue. 6 Oct. at 14:30PM
45mn
Thu. 1 Oct. at 12:00PM
45mn
Thu. 2 Jul. at 14:30PM
30mn
Wed. 17 Jun. at 14:00PM
45mn
Fri. 15 May at 11:30AM
30mn
Mon. 20 Apr. at 10:00AM
30mn
Tue. 14 Apr. at 11:30AM
45mn
Fri. 27 Mar. at 11:30AM
30mn
Thu. 19 Mar. at 14:00PM
45mn
Tue. 3 Mar. at 11:30AM
45mn
Thu. 28 Nov. at 15:00PM
30mn
Thu. 21 Nov. at 12:30PM
30mn
Thu. 21 Nov. at 11:30AM
30mn
Thu. 7 Nov. at 14:30PM
30mn
Tue. 29 Oct. at 11:30AM
30mn
Thu. 3 Oct. at 12:00PM
30mn
Thu. 20 Jun. at 11:30AM
45mn
Fri. 8 Jun. at 10:30AM
30mn
Thu. 15 Feb. at 11:00AM
30mn
Tue. 16 Jan. at 11:00AM
30mn
Mon. 23 Oct. at 14:00PM
30mn
Tue. 19 Sep. at 10:30AM
30mn
Thu. 14 Sep. at 11:30AM
15mn
Thu. 14 Sep. at 11:00AM
15mn
Wed. 14 Jun. at 12:30PM
30mn
Tue. 6 Jun. at 14:15PM
45mn
Tue. 25 Apr. at 10:45AM
15mn
Mon. 27 Mar. at 14:30PM
30mn
Tue. 21 Mar. at 14:15PM
30mn
Thu. 23 Feb. at 10:30AM
30mn
Wed. 9 Nov. at 14:00PM
30mn
Wed. 5 Oct. at 14:30PM
30mn
Tue. 20 Sep. at 14:00PM
45mn
Tue. 16 Feb. at 11:00AM
30mn
Tue. 9 Feb. at 11:00AM
30mn
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