The impact of AI and robots across a variety of sectors is undeniable. Join Prof. Hector Gonzalez for this fascinating masterclass that will provide a snapshot of how AI and robots are influencing business dynamics when it comes to human-technology interactions. To dive even deeper into this topic, Prof. Gonzalez will present a selection of academic articles to illustrate how consumers react to the use of these technologies in areas such as financial services and hospitality. The session will conclude with an exchange about future research opportunities.

This masterclass will be followed by a presentation of the Global Executive Ph.D., a programme for senior executives seeking an intellectual challenge worthy of their professional experience.

Download the Global Executive Ph.D. brochure.

ESCP Business School is ranked #5 in Europe (Financial Times, 2024).