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AI as Research Companion: Rethinking Inquiry, Sensemaking, and Judgment

In summary

The growing role of AI in business research is transforming the way knowledge is produced and interpreted. Join us for this fascinating masterclass that frames AI as a research companion rather than simply a tool. Drawing on recent conceptual research and concrete business examples, Prof. Vitor Lima introduces distinct modes of human–AI interaction that structure inquiry, sensemaking, and judgment. These modes shape research design, theory building, and ethics, clarifying when AI enhances rigour, reflexivity, and creative insight, and when it introduces bias, drift, or misplaced authority.

This masterclass will be followed by a presentation of the Global Executive Ph.D., a programme for senior executives seeking an intellectual challenge worthy of their professional experience.

Download the Global Executive Ph.D. brochure.

ESCP Business School is ranked #4 in Europe (Financial Times 2025).

Experts

Ambra BoccacciniRecruiterESCP BUSINESS SCHOOL

Vitor LimaProfessor of MarketingESCP BUSINESS SCHOOL

Replay

AI as Research Companion: Rethinking Inquiry, Sensemaking, and Judgment

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