The global Covid19 crisis created massive worldwide uncertainty at an unprecedented speed. The question is: what to do about it? While entrepreneurship has long been associated with creating start-ups, the past 20 years have expanded this view to include uncertainty competence. In this masterclass, Professor Martin Kupp will explore why entrepreneurship, as uncertainty competence, should become a fundamental element of today’s management toolbox as a way to create new value in the face of uncertainty.

Martin Kupp is a professor of Entrepreneurship and Strategy at ESCP Business School and its Executive MBA. Ranked 7th worldwide overall and 1st in career progression by the Financial Times, the Executive MBA is a world-class programme that prepares participants to take their career to the next level and become impactful leaders. The webinar will be followed by a presentation of how the programme can allow you to influence the business landscape of the future and drive forward your path to success.