Successfully scaling your venture: From product-market fit to profit-market fit

Thursday 26 October 2023

from 12:30 to 13:30


Bigger, faster, better: ‘scaling a start-up’ is usually talked about in these terms. However, just because a company manages to capture a significant market share does not mean that it creates value for its employees, customers, investors, and other stakeholders. So, how does a start-up become a stable, profitable enterprise?

In this Executive MBA online masterclass, Prof. Martin Kupp, whose innovative research on this topic was featured in the Harvard Business Review, will explain why companies should take value creation into consideration and pursue profit-market fit. Join us to learn why this often-overlooked phase of a start-up’s journey to profitability is the key to successfully scaling your venture. 

This masterclass will be followed by a short presentation of the Executive MBA, ranked 3rd worldwide by the Financial Times (2023). 



Chiara Giardina

Chiara Giardina

International programme advisor

ESCP Business School

Martin Kupp

Martin Kupp



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