cosmetic-claims-what-are-the-rules-1

Cosmetic claims: what are the rules?

Claims are considered the most powerful tool in the marketing process of cosmetic products. They make it possible to differentiate a product compared to other brands.

 

In fact, claims play a key role in promoting cosmetics by highlighting innovations and product effectiveness. Yet, everything cannot be presented as a claim. As a matter of fact, a claim must be truthful, objective and based on solid evidence.

 

However, today, European regulations do not propose a white or black list of claims. Thus, it is sometimes difficult to know how far one can go to claim efficiencies while remaining within the framework of the law.

 

Agenda:

  • Clarification of guidelines and rules to follow
  • Examples of Authorised Requests and Non-Compliant Requests
  • Feedback from a variety different brands

Conference animated by :

Nataliya Muller

Nataliya Muller

Responsable Marché Cosmétique,

Ecomundo

Hélène SEVESTRE

Hélène SEVESTRE

Regulatory Expert,

EcoMundo

Tuesday, September 24th

from 11:30AM to 12:15PM

(CEST)

73 subscribers | 45 mins

Subscription 100% free

Email notifications before the webinar

Chat zone to ask your questions

Replay until October 16, 2019

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 Add to calendar 09/24/2019 11:30:00 09/24/2019 12:15:00 Europe/Paris Cosmetic claims: what are the rules? Claims are considered the most powerful tool in the marketing process of cosmetic products. They make it possible to differentiate a product compared to other brands.   In fact, claims play a key role in promoting cosmetics by highlighting innovations and product effectiveness. Yet, everything cannot be presented as a claim. As a matter of fact, a claim must be truthful, objective and based on solid evidence.   However, today, European regulations do not propose a white or black list of claims. Thus, it is sometimes difficult to know how far one can go to claim efficiencies while remaining within the framework of the law.   Agenda: Clarification of guidelines and rules to follow Examples of Authorised Requests and Non-Compliant Requests Feedback from a variety different brands no-reply@webikeo.fr webikeo.com/webinar/cosmetic-claims-what-are-the-rules-1 MM/DD/YYYY