Cosmetic claims: what are the rules?

Claims are considered the most powerful tool in the marketing process of cosmetic products. They make it possible to differentiate a product compared to other brands.

In fact, claims play a key role in promoting cosmetics by highlighting innovations and product effectiveness. Yet, everything cannot be presented as a claim. As a matter of fact, a claim must be truthful, objective and based on solid evidence.

However, today, European regulations do not propose a white or black list of claims. Thus, it is sometimes difficult to know how far one can go to claim efficiencies while remaining within the framework of the law.

Agenda:

• Clarification of guidelines and rules to follow
• Examples of Authorised Requests and Non-Compliant Requests
• Feedback from a variety different brands