Claims are considered the most powerful tool in the marketing process of cosmetic products. They make it possible to differentiate a product compared to other brands.
In fact, claims play a key role in promoting cosmetics by highlighting innovations and product effectiveness. Yet, everything cannot be presented as a claim. As a matter of fact, a claim must be truthful, objective and based on solid evidence.
However, today, European regulations do not propose a white or black list of claims. Thus, it is sometimes difficult to know how far one can go to claim efficiencies while remaining within the framework of the law.
Conference animated by :
Responsable Marché Cosmétique,
from 11:30AM to 12:15PM
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Replay until October 16, 2019