As an entrepreneur, your brand is more than a logo: it's your voice, your values, and the way the world experiences you. A strong brand identity sets you apart, builds meaningful connections, and inspires engagement.

In this dynamic masterclass, Entrepreneur, Brand Strategist, and Clinical Organisational Psychologist Prof. Marc Sasserath will explore how brand identity can serve as a powerful storytelling tool and a strategic compass for both personal and professional growth.

You’ll gain valuable insights into defining who you are, what you stand for, and how your unique traits can drive success for yourself and for the organisation you lead.

Join us to discover how to craft a brand that truly reflects you and captivates the world.

After the session, we’ll introduce you to one of ESCP’s most transformative learning journeys: the Executive Master in Digital Innovation and Entrepreneurial Leadership (EMDIEL).

Ignite Innovation. Lead Change. Shape the Future.

This part-time, 18–24 month programme is built for ambitious intrapreneurs and entrepreneurs ready to lead innovation, launch new ventures, or drive change within existing organisations. Whether you're scaling an idea or managing transformational projects, EMDIEL will challenge you to think boldly and act globally.

Why EMDIEL?

• Lead with Impact: Master how to manage innovation and spearhead new business initiatives.
• Build What Matters: Start, scale, and grow your own entrepreneurial or intrapreneurial project with expert guidance.
• Go Global: Immerse yourself in world-leading tech and innovation hubs Shanghai and Silicon Valley.
• Sharpen Your Edge: Develop a unique mix of hard and soft skills through hands-on learning and real-world application.
• Join a Powerful Network: Become part of ESCP’s global alumni community of 85,000+ changemakers across 200+ countries.

Programme Journey

Your learning will unfold across five immersive modules in four global innovation capitals:

• Module 1 – Berlin | Start your entrepreneurial process | September
• Module 2 – Shanghai | Choose your playground | November
• Module 3 – Berlin / Paris | Drive your entrepreneurial process | February
• Module 4 – San Francisco | Prepare for launch and growth | June
• Module 5 – Berlin | Advance your entrepreneurial leadership | August / September

At a Glance:

• Duration: 18–24 months (part-time)
• Format: Hybrid (in-person & online)
• Locations: Berlin, Paris, Shanghai, San Francisco
• Next Intake: September 2026