All Marketing webinars

Webinars are great resources for keeping up to date with the latest marketing trends and best practices. To stay competitive, discover interactive online presentations on your business expertise, such as online advertising, email marketing, SEO, social networks, etc.

Marketing professionals, develop new skills and expertise. Discover the best marketing strategies to boost the acquisition of new customers by registering on Webikeo.

1. The use of a marketing webinars

The webinar, also called "online seminar" or "webinar", allows experts to share their knowledge and skills with professionals who are striving to develop their expertise on the subject.

1.1. What does a webinar offer?

Discover conferences led by mentors, marketing or product teams and B2B experts. They promote custom services and solutions and tailor-made strategies. They provide participants with useful and educational information by answering their questions.

It's an immersive customer experience that allows you to benefit from targeted expertise and monitoring on the subject.

To participate, you can register before the live session to access its content. 1.2. What does a webinar look like?

The webinar can take different forms:

• Live presentation with one or more speakers
• Slide shows
• Product demonstrations in real-time
• Etc.

The web conferences are free and allow you to build your skills easily by registering on Webikeo.

1.3. How does a webinar work in a practical manner?

On the day of the webinar, you log in to the platform using the link provided or by searching for the webinar directly on the Webikeo site, and follow the instructions to join the session.

• During the online conference, a presenter or marketing expert introduces the topic using slides or videos and answers members' questions live
• Attendee can also interact with the presenter using live chat feature or answering polls or surveys
• The exchanges are rich and offer depth, they address current trends
• At the end of the webinar, members can receive a presentation, white paper, or other useful resources to deepen the presented topic

2. What marketing trends are featured in our webinars?

Webinars on marketing topics have become more and more democratized in recent years. Here are the current marketing trends developed in our webinars.

2.1. Learn how to maximize your customer acquisition!

Customer acquisition is a major trend in B2B marketing webinars. As a member, you explore digital marketing best practices after registering for a marketing webinar:

• Tips for improving a company's online visibility
• Process to attract new customers
• Techniques to increase the conversion rate
• The know-how to retain existing customers

The recommended strategies address:

• Search engine optimization (SEO)
• Email marketing
• Social Media
• Online advertising
• And content marketing

These webinars become real guides for professionals who want to optimize their customer acquisition on the web.

2.2. Refine your strategic marketing!

The goal of our marketing webinars is to present:

• New strategies that work in your market
• Successful case studies in different industries
• Marketing advice on the issues you encounter
• And much more.

2.3. Optimize your email marketing campaigns!

Web conferences also allow you to stay informed on email marketing topics to help you optimize the performance of your campaigns.

These training sessions may include topics such as:

• The creation of mailing lists
• Segmentation of mailing lists
• The design of effective e-mails
• Automation of e-mail marketing
• Analysis of campaign performance
• And compliance with data protection regulations

2.4. Strengthen the customer relationship

Learn how to strengthen your relationship with your customers with expert advice on customer experience.

During these online conferences on customer relations, you will discover how::

• Develop strategies to create positive customer experiences
• Build customer loyalty
• Manage complaints and claims
• Maintain effective and transparent communication
• Use technology to improve the customer experience and the measurement of customer satisfaction

These events give you excellent resources to improve customer relations and awareness of your company.

2.5. Show your expertise with brand management!

Learn how to build brand awareness to set yourself apart from the competition. Experts show you how to deliver a consistent brand message across all marketing channels used in your business, for better communication with your customers.

3. What is the benefit of following a webinar in marketing?

A webinar in marketing has many benefits for professionals looking to optimize their productivity and efficiency:

• The live webinars on marketing that we offer are an opportunity for professionals to benefit from the knowledge of expert speakers
• Replay webinars offer participants the possibility of reviewing recorded sessions, according to your needs and issues at the time

This flexibility is a major asset for busy professionals with busy schedules.<

• Finally, Webikeo allows you to better understand marketing strategies in specific sectors, geographic audiences, which have different interests. This can give depth to implement it in your market

Marketing webinars are a source of quality and free knowledge and information and offer professionals the latest trends and best practices in marketing.

Following a webinar in marketing becomes an essential tool for all those who wish to differentiate themselves from the competition by acquiring new skills.

To boost your processes and your expertise, consult the webinars in marketing offered by Webikeo.