Global trend forecasting agency Fashion Snoops will present four of their Thematic Trend Stories, giving attendees a rich insight into makeup and skincare innovations, color, trending ingredients, and packaging design updates. Fashion Snoops' VP of Beauty, Melissa Hago, will describe the four distinct trend stories in depth, and highlight key innovations that relate to Makeup In's theme of "Makeup as Skincare." Through the presentation, attendees will learn how Fashion Snoops crafts trends from a broader perspective, using macro observations and insights to create relevant, thematic stories complete with market alignment and intelligence.