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With clean beauty claims tending towards naturalness&nbsp;and sustainability, is it the end of science-based and highly researched beauty care? or will the clean beauty movement embrace science-backed brands?

A conversation with Yves Rocher about natural ingredients sourcing and Noble Panacea about science-backed skincare, and Laurence Caisey, innovation&#39;s expert in formulation

Is the clean beauty movement the end of science and chemistry?

Transformez vos consommateurs en ambassadeurs de marque

Sampleo 

Our webinar will speak about Influence, Instagram and business recovery from COVID.

Our 2 experts&nbsp;will share with you the very&nbsp;last study released&nbsp;on Instagram Ad Spend.&nbsp;They will debate together on what it really means to invest on sponsorships on the platform&nbsp;from now on.

The study will address :


	How&nbsp;COVID impacted brands in&nbsp;the way they used to invest in influencers&nbsp;
	Which categories were absent before&nbsp;and which ones popped in the top&nbsp;
	Who were the top spenders during COVID&nbsp;and their winning strategies&nbsp;


The study will focus on&nbsp;6 countries*:


	France
	Spain
	UK
	Germany
	Poland
	USA


*For their results, the study relies on the analysis of 3M sponsored posts.

Speakers :


	Alexander FROLOV, CEO at HypeAuditor
	Rapha&euml;l DEMNARD, General Manager at Sampleo (Webedia Group)


The Instagram Influencer Business : The recovery

Brands, large and small, legacy and indie, are being put to the test as never before. There is NO precedent for what we are experiencing. We have morphed from thrive to survive! The game has changed and sorting out the new rules is challenging, as they seem to change from one day to the next. Bianca and Karen will share consumer insights and actionable brand recommendations to provide some guidance and direction in these chaotic times, as we head to the Next Normal. Get both Bianca and Karen&#39;s insight on indie brand options for surviving the current global state of beauty, revolving around messaging/ marketing, development, knowing the pitfall and manoeuvring around the landscape which the end is unknown. Hear about all the tips on how to be relevant and relatable by branding together with like-minded brands. Learn how to use this time if halting a launch to come out on the others side with a novel approach. Think like a journalist and use this shift to try and understand your target consumer thank to this talk. Stay positive but realistic!

Has Covid19 changed the direction of makeup and skincare innovation? The most suitable IT Products for a post-covid worl

Global trend forecasting agency Fashion Snoops will present four of their Thematic Trend Stories, giving attendees a rich insight into makeup and skincare innovations, color, trending ingredients, and packaging design updates. Fashion Snoops&#39; VP of Beauty, Melissa Hago, will describe the four distinct trend stories in depth, and highlight key innovations that relate to Makeup In&#39;s theme of &quot;Makeup as Skincare.&quot; Through the presentation, attendees will learn how Fashion Snoops crafts trends from a broader perspective, using macro observations and insights to create relevant, thematic stories complete with market alignment and intelligence.&nbsp;&nbsp;

Fashion Snoops Thematic Trend Stories

After weeks of lockdown due to the Covid 19, Italy, one of the earliest and most affected country has reopened. &nbsp;How these entrepreneurs, passionate by color cosmetics and skin care are answering to the needs of the consumers? &nbsp;How they are reacting to new expectations post pandemic, if any? &nbsp;How these entrepreneurs, passionate by color cosmetics and skin care are answering to the needs of the consumers?

Italy is back!

Nothing will change, everything will be different? &nbsp;What can we expect in terms of consumer behaviors post Covid 19? &nbsp;Will we still have global trends or an increase of regional if not national trends? &nbsp;C Beauty seems to be booming while it is still uncertain how European and US consumers will emerge from weeks of lockdown? Two experts in beauty trend analysis will share their views and we will conclude with the opinion of a major beauty brand.

Macro trends, local trends? Consumers expectation post Covid 19

Let&rsquo;s stay focus with which technology, which materials, for a successful circular economy!

Sustainable development post Covid-19, from enforced to enjoyed?

The innovations developed by the various exhibitors at MakeUp in Paris and presented in the &ldquo;IT Products&rdquo; are the result of a selection made by a jury of beauty industry experts. &nbsp;They have selected the best and most recent innovations in packaging, formulations, accessories and full service. &nbsp;Three of these expert will share their view on innovations.

Latest innovations in packaging, formulation, accessories and full service

The Makeup/Skincare market: its evolution, its perspectives, its positioning? Which evolution since the BB &amp; CC creams? Is it an Asia trend or a global one?

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